-39% sale
Extra large 30 inch water mat with a printed reef scene, shown on a nursery floor Close-up of a glowing LED sea creature sealed inside the mat — three light-up toys included
Baby Bubble™ Light-Up Tummy Time Water Mat
Everybody tells you to do tummy time. Nobody tells you how to get a baby to tolerate it — most last about ninety seconds before the complaining starts.This is 30 inches of water under clear plastic, printed with a reef, with sea creatures that float away when they push at them — and three LED toys that light up when they press the mat. Press, and something happens. They will do it over and over. 30″ across · room to stretch and reach 3 tap-to-glow LED toys sealed inside Fills by hand in about two minutes — no pump, no batteries Indoors, or out on the grass in summer Wipes clean, empties, rolls away flat Supervised, awake play only — stay within arm’s reach. Not a sleep surface and not a paddling pool.
$39.99 $64.99
-51% sale
Baby Bubble™ Electric Nasal Aspirator Baby Bubble™ Electric Nasal Aspirator
Baby Bubble™ Electric Nasal Aspirator
It doesn't blast. It draws. Saline only loosens the mucus — Baby Bubble™ gently clears it, so your little one can breathe, feed and finally sleep.Built by a mum and product designer after "maximum suction" made her newborn worse. It starts feather-light, is capped so you can't overdo it, and hums low with a soft glow — calm enough for 2am.
$44.99 $89.99
-34% sale
The rattle teether on a plain background Dimensions: 8.5cm across, 13.3cm long
Baby Bubble™ Rattle Teether
A rattle at one end, something to chew at the other. The beads inside the head make a noise when it moves, which is the reason a baby picks it up in the first place — and once it is in their hand it usually ends up in their mouth anyway.8.5cm across and 13.3cm long, with a narrow handle a small fist can close around. Beads sealed inside the head — rattles when shaken Silicone chewing surfaces Narrow handle, sized for a small grip 8.5 × 13.3 cm Supervised use only. Check it over before every use and stop using it if any part is cracked, split or loose.
$19.99 $29.99
-35% sale
Six silicone wing teethers laid out, showing the colour range Dimensions: 11.5cm tall, 7.2cm wide, 1.3cm thick, shown beside a drinks can
Baby Bubble™ Wing Teether
Most teethers are too big for a small hand to hold, or too smooth to be worth chewing. This one is a soft silicone wing with an open ring through the middle, so a baby can get a whole fist round it and still reach the textured edge with their gums.It is 11.5cm tall, 7.2cm wide and 1.3cm thick — small enough to hold, wide enough not to go too far in. One piece, in the colour you choose. Soft silicone, one piece Open ring centre — easy for a small hand to grip Textured surface on the outer edges 11.5 × 7.2 × 1.3 cm Supervised use only. Check it over before every use and stop using it if the silicone is torn, split or damaged.
$14.99 $22.99
-39% sale
Black over-bump maternity leggings worn with trainers, hands resting on the bump Close view of the wide V-shaped back waistband lying flat
Baby Bubble™ Over-Bump Maternity Leggings
By the third trimester most leggings have given up. The waistband either digs in under the bump or rolls down over it, and you spend the day hitching them back up.These go over the bump, not under it. The panel comes up high and wide, with a deep V across the back so it sits flat instead of folding, and there is no seam running across the middle to press on anything. Full over-bump panel — comes up high and stays there Wide V-shaped back waistband, so it lies smooth under a top Full length to the ankle Flat, minimal seams Black Take your usual pre-pregnancy size — the panel is meant to stretch with the bump rather than needing a size up.
$59.99 $98.00
-34% sale
Retractable Pet Gate | 41 in. Tall Black retractable mesh pet gate fully extended on a cool white background
Retractable Pet Gate | 41 in. Tall
Close a wide doorway when you need a barrier, then roll the mesh back into its wall post when the path should stay clear. The gate stands 41 inches tall and extends up to 79 inches wide. Wall mounts, screws, and baseboard spacers are included.
$59.99 $89.99
-31% sale
Momcozy cooling pregnancy pillow in grey, shown with a side sleeper supported head to knee Full-body support: head, back, belly, hips and legs held at once
Momcozy Cooling Pregnancy Pillow
By the third trimester there is no comfortable way to lie down. Side sleeping is what you are told to do, and side sleeping is what makes your hip ache, your shoulder go numb and your bump feel unsupported all at once.This is a 57″ C-shaped body pillow that holds all of it at the same time — head, back, bump, hips and knees — so you are not building a fort out of four ordinary pillows every night and rebuilding it every time you turn over.The cover is a cooling knit rather than cotton. Pregnancy runs hot, and a pillow this size traps heat if the fabric does not move it — this one measures Qmax 0.29, which is the textile rating for how cool a fabric feels on first contact. 57″ × 27.6″ C-shape · supports head, back, bump, hips and knees Cooling cover knit — Qmax 0.29, cool to the touch High-density 7D polyester fill — holds its shape Doubles as a nursing and feeding prop, and a sofa backrest Removable, machine-washable cover A support pillow, not a medical device. If you have pelvic girdle pain, SPD or a high-risk pregnancy, check with your midwife or obstetrician about sleeping positions.
$69.99 $99.99
-41% sale
All seven pastel prints rolled in a basket — machine washable lounger covers The two covers you get in a pack, shown fitted to the contoured lounger shape
Baby Bubble™ Milk Silk Lounger Covers — 2 Pack
Everything that lands on a baby lounger lands on the cover. With the one it came with, a 6pm spill puts the whole thing out of action until it has dried. With two, you strip it, swap it and carry on.These are stretch milk silk covers — a 95% milk protein fibre and 5% spandex knit — with an envelope closure at the back. The stretch is the point: it pulls taut over the contoured shape and stays flat instead of wrinkling across the middle the way a woven cotton cover does.Seven quiet pastel prints, two covers per pack, machine washable. Two covers per pack — one on, one in the wash Fits contoured loungers around 35″ × 20″ 95% milk protein fibre / 5% spandex · breathable, quick-drying Envelope back closure — no zip, nothing to unpop Machine washable, keeps its stretch Covers only — the lounger is not included. Measure yours before ordering. The lounger these fit is for supervised, awake use only, never for sleep.
$29.99 $49.99
-41% sale
Quick-hold baby sling in black, shown on its own and worn on the hip The eight styles: Blue, Square, Black, Black Sailboat, Blue Sailboat, Leaf, Leopard Print and Heart
Baby Bubble™ Quick-Hold Baby Sling
Car to front door. One lap of the shop. The bit of the walk where they will not stay in the pram and it is not worth strapping into a full carrier for.This is for those. The padded strap goes over one shoulder, the seat sits at your hip, and the weight comes off the crook of your arm — which is the part that aches. On in seconds, and it folds down small enough to live in the changing bag.It is a one-shoulder sling, so it is not hands-free. It carries the weight; you keep one hand on your baby. If you want both hands free for an hour, you want a two-shoulder structured carrier instead. 10–30 lbs · for babies who hold their head up unaided Three holds — diagonal, horizontal, astride your hip Front and rear adjustment buckles · one size, fits both parents Padded shoulder strap · lightweight, breathable fabric Eight styles, all the same price
$29.99 $49.99
-41% sale
Houndstooth baby carrier worn on the front with a newborn The carrier shown on its own, and worn in the hip, back and front positions
Baby Bubble™ Houndstooth Baby Carrier
There is a stretch — weeks or months, depending on the baby — where being put down is simply not on the table. Everything else still needs doing.This keeps them against your chest and gives you both hands back. The straps cross behind you and the belt buckles at your hips, so the weight lands on both shoulders, your lower back and your hips at once rather than hanging off one shoulder. That is the difference you feel at the forty-minute mark.Breathable cotton in a houndstooth weave, with a pocket, a fold-away head-support flap, and velcro width adjustment so it fits both parents without resetting. Front, hip and back carry · 7–40 lbs Cross-back padded shoulder straps · buckle waist belt Breathable cotton · integrated pocket Velcro width adjustment — fits both parents No newborn insert needed
$59.99 $99.99
-64% sale
Flannel play mat with 1.5 inch memory foam, shown against the thinner coral velvet version The mat used as a play mat, for family time on the floor, and inside a playpen
Baby Bubble™ Memory Foam Play Mat
Hard floors are unforgiving at the age where they are learning to sit, then crawl, then walk into things. A rug does not help — it is thin, it slides, and it soaks up whatever gets spilled on it.This one is thick, plush and water-repellent. Soft enough that a backwards topple is a non-event, firm enough to push up and stand on. A full bottle wipes off rather than soaking in, and the underside is a dotted anti-slip layer that keeps it flat on wood or tile.Four sizes, all 78″ long — from a narrow strip down one side of a room to a full 78″ square. The two largest are big enough that adults end up on them too. Plush, water-repellent surface — wipes clean, vacuums fine Anti-slip dotted backing · bound edges One piece — no interlocking tiles to come apart Four sizes: 39″×78″, 47″×78″, 55″×78″, 78″×78″
$79.99 $129.99
-38% sale
Nursing pillow in both prints — grey star and white botanical — with the buckle waist strap Support points: back, arms and shoulders for you, three-sided security fence for the baby
Baby Bubble™ Multifunctional Nursing Pillow
Feeding a newborn is twenty minutes of holding still. Your shoulders creep up, one arm goes dead, and you finish the session curled over them with a sore back.This takes the weight instead. It sits on your lap and buckles round your waist, so it stays where you put it rather than sliding off every time you shift. The baby rests in a raised, three-sided cradle instead of a flat ring — held slightly upright, with a wall on the open side rather than a drop.The filling is adjustable. Unzip it and take some out while they are tiny, put it back as they grow. 26″ × 20″ (66 × 50cm) — larger than a standard nursing ring Three-sided fence, 5.5″ (14cm) at the back Adjustable buckle waist strap Hidden safety zipper · adjustable polyester filling Breastfeeding or bottle feeding · 0–18 months
$49.99 $79.99
-41% sale
Ocean Friends play arch with crab mirror, rattle ball, spinning windmill and silicone teethers Baby reaching up for the arch clipped across a cot rail
Baby Bubble™ Stroller Play Arch
The five minutes in the checkout queue. The bit of the walk where the pram stops being interesting. This is the thing that goes on the bar in front of them.An arch of things actually worth grabbing — a crab with a real mirror in its back, a clear ball of beads that rattles as it rolls, a windmill that spins when they pull it, and soft silicone teethers that unclip to be chewed on their own.It clips to almost anything: pram bar, cot rail, bassinet, bouncer or car-seat handle. The clips open from 4cm to 8cm and rotate a full 360°, so it sits at the right angle whatever you hook it onto. Fits bars 4–8cm · 360° rotating clips 47 × 40.5cm arched · 83cm laid flat Suitable from birth (0m+) Detachable hanging toys Soft silicone teethers
$29.99 $49.99
-37% sale
Baby sitting supported in the inflatable seat, bear print Inflatable baby seat in fruit print, showing the wide stable base and no wheels
Baby Bubble™ Inflatable Baby Seat
For the stage where they want to be upright and part of things, but tip over the moment you let go.An inflatable floor seat with a high back and wrap-around sides that hold them steady while they sit and watch you. It gives you both hands back for ten minutes — which at that age is the whole point.The pump is built into the seat. No separate pump to lose: open the valve, press the column up and down for a couple of minutes, close it. It deflates just as fast and folds to the size of a jumper, so it goes in the boot for a picnic or flat in a suitcase. Built-in hand pump — inflates in about two minutes, no accessories needed High back and side bolsters for babies who are still wobbly Wide, stable base — no wheels, nothing to roll Soft PVC, wipes clean with a damp cloth Packs flat · two prints to choose from For babies who can already hold their head up steadily, roughly 6 months and older. Floor use only, always within arm's reach. This is not a bath seat, a pool float or a flotation device — never use it in or near water.
$34.99 $54.99
Toddler carried on the hip in the Tushbaby LiftOff sling LiftOff sling in black, showing the padded seat, strap, pocket and bottle sleeve
Tushbaby LiftOff Toddler Sling
For the toddler who wants down, then up, then down again — forty times before you reach the car.A padded seat on a cross-body strap that takes their weight off your arm and puts it on your shoulder and back instead. They sit on your hip the way they already want to, legs straddling you in the M-position, and you get one hand back for keys, a coffee, or the older one's hand.It goes on in seconds and packs down to the size of a bum bag, so it lives in the changing bag rather than the boot. For toddlers 18 months and up, 25–55 lb (11–25 kg) Padded seat with a breathable mesh top and a curved edge that sits against you Adjustable cross-body strap — wear the seat on whichever hip you prefer Zip pocket, bottle sleeve, D-rings and a key clip — phone, water and keys stay on you Packs flat · machine washable This is a support sling, not a hands-free carrier. Keep one hand across your toddler's back at all times while using it.
$89.99