{"title":"Comfort \u0026 Play","description":"\u003cp\u003eSomething soft to hold onto — for the appointments, the naps and the 3am cuddles.\u003c\/p\u003e","products":[{"product_id":"cute-fantasy-dinosaur-plushie","title":"Winged Dino Plushie","description":"\u003cp\u003eThe same soft dino that comes free with the Snot Busting Package — because the parents who got one kept asking where to buy another.\u003c\/p\u003e\u003cp\u003eIt is deliberately light and small enough for little arms, with stubby wings that are easy to grip. Ours mostly gets used as the thing to hold during nose-clearing, nappy changes and appointments — anything a baby would rather not be doing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoft short-pile plush with a lightweight fill\u003c\/li\u003e\n\u003cli\u003eSized for small hands to carry and cuddle\u003c\/li\u003e\n\u003cli\u003eTwo colours: mint green and pink\u003c\/li\u003e\n\u003cli\u003eTwo sizes: small and medium\u003c\/li\u003e\n\u003cli\u003eSurface washable — spot clean and air dry\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eNot a sleep aid. Keep loose items out of the cot in line with safe sleep guidance.\u003c\/p\u003e","brand":"Baby Bubble","offers":[{"title":"Mint Green \/ Medium","offer_id":54167474766162,"sku":"00VHWOM","price":64.99,"currency_code":"USD","in_stock":true},{"title":"Mint Green \/ Small Size","offer_id":54167474798930,"sku":"6F7S9IBIP","price":44.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Medium","offer_id":54167474831698,"sku":"GF6VKB0ON","price":64.99,"currency_code":"USD","in_stock":true},{"title":"Pink \/ Small Size","offer_id":54167474864466,"sku":"R7T2XKBMZ","price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/9047\/3298\/files\/a98b7c04425d8baf7c6358b7fcc1.png?v=1785759460"},{"product_id":"baby-piano-play-gym","title":"Baby Bubble™ Piano Play Gym","description":"\u003cp\u003eSomewhere to put the baby down that they actually want to be.\u003c\/p\u003e\u003cp\u003eA padded mat with an overhead arch of hanging toys, and a detachable piano at the foot end they can kick. Newborns lie and look at the mirror and the lights. A few months on they start batting at the toys. Later still they roll over and play the piano with their hands. It keeps earning its floor space long after most baby gear stops.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eDetachable piano\u003c\/strong\u003e — lights, melodies and animal sounds, kicked with the feet or played by hand later on\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable arch\u003c\/strong\u003e with 5 hanging toys, including a baby-safe mirror\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e5 rattle and teething toys\u003c\/strong\u003e included\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft padded mat\u003c\/strong\u003e, machine washable\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e71 × 58 cm\u003c\/strong\u003e mat (28 × 23 in) · arch 40 cm (15.75 in) high\u003c\/li\u003e\n\u003cli\u003eFolds flat · piano runs on batteries (not included)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eSuitable from birth with supervision. Always use on the floor — never on a raised surface — and stop using the arch once your baby can push up on hands and knees.\u003c\/p\u003e","brand":"Baby Bubble","offers":[{"title":"Default Title","offer_id":54229451735378,"sku":null,"price":44.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/9047\/3298\/files\/87ca825ad5484c9c843d3be51e3844ae_bea19077-f8df-4679-a4dc-db983138a398.jpg?v=1786434164"},{"product_id":"inflatable-baby-seat","title":"Baby Bubble™ Inflatable Baby Seat","description":"\u003cp\u003eFor the stage where they want to be upright and part of things, but tip over the moment you let go.\u003c\/p\u003e\u003cp\u003eAn inflatable floor seat with a high back and wrap-around sides that hold them steady while they sit and watch you. It gives you both hands back for ten minutes — which at that age is the whole point.\u003c\/p\u003e\u003cp\u003eThe pump is \u003cstrong\u003ebuilt into the seat\u003c\/strong\u003e. No separate pump to lose: open the valve, press the column up and down for a couple of minutes, close it. It deflates just as fast and folds to the size of a jumper, so it goes in the boot for a picnic or flat in a suitcase.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in hand pump\u003c\/strong\u003e — inflates in about two minutes, no accessories needed\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh back and side bolsters\u003c\/strong\u003e for babies who are still wobbly\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWide, stable base\u003c\/strong\u003e — no wheels, nothing to roll\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSoft PVC\u003c\/strong\u003e, wipes clean with a damp cloth\u003c\/li\u003e\n\u003cli\u003ePacks flat · two prints to choose from\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFor babies who can already hold their head up steadily, roughly 6 months and older. \u003cstrong\u003eFloor use only, always within arm's reach.\u003c\/strong\u003e This is not a bath seat, a pool float or a flotation device — never use it in or near water.\u003c\/p\u003e","brand":"Baby Bubble","offers":[{"title":"Bear","offer_id":54231390945618,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true},{"title":"Fruit","offer_id":54231390978386,"sku":null,"price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1086\/9047\/3298\/files\/97e4870cf1474569b29fa4351d504d16_d5263860-9f9a-489a-a4df-40eecac17012.jpg?v=1786453854"},{"product_id":"baby-stroller-play-arch","title":"Baby Bubble™ Stroller Play Arch","description":"\u003cp\u003eThe five minutes in the checkout queue. The bit of the walk where the pram stops being interesting. This is the thing that goes on the bar in front of them.\u003c\/p\u003e\u003cp\u003eAn arch of things actually worth grabbing — a crab with a real mirror in its back, a clear ball of beads that rattles as it rolls, a windmill that spins when they pull it, and soft silicone teethers that unclip to be chewed on their own.\u003c\/p\u003e\u003cp\u003eIt clips to almost anything: pram bar, cot rail, bassinet, bouncer or car-seat handle. 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